Giles Griffin words well chosen

About

I am: Giles Griffin, a copywriter and marketing strategist with three decades of experience in London and Cape Town across a wide range of brands. I also contribute to a wine tourism blog, have written a wine tourism book called The Wine Tourism Handbook and have co-published a range of non-fiction books under the Openly Positive imprint. More on all that below so please read on…

I do: focus on copywriting and marketing strategies but that covers a multitude of sub-specialities, namely ads, advertorials, annual reports, articles, branding, brochures, direct marketing, editing, exhibitions, facilitation, incentivisation, naming, proofreading and web copy. As per the word tree on my home page.

I write about: branding, cars, communication, competition, culture, development, drink, education, fashion, food, marketing, money, power, property, travel, wine - and whatever brand you would like to introduce to me. A small sample: Alexander Forbes, BMW, Chevron, the Government, Johnnie Walker, NatWest, Nederburg, SAB, The Salesian Institute Youth Projects, UCT, Wine Tourism South Africa and Woolworths.